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Updated On: Wednesday, November 22 2017

The relevance of measuring city tourism performance underlined by UNWTO

Content by: World Tourism Organization

“Cities provide an important vehicle for world tourism development. Launched in 2015, the UNWTO-WTCF City Tourism Performance Research Programme has conducted a comprehensive analysis of 16 tourism cities in the world in the five areas: destination management, economic perspective, social and cultural perspectives, environmental perspective as well as technology & new business models.

The findings offer very useful guidance for promoting sustainable development in cities around the world,” said the Secretary General of WTCF, Song Yu.

Applying the UNWTO-WTCF City Tourism Performance Research Survey requires involving different stakeholders’ groups. Data is collected at the city level by the tourism experts identified by UNWTO and WTCF. Some of the performance criteria can be collected from the official data sources from cities such as Census and household surveys although expert interviews are necessary to have a more in-depth understanding of each city.

The detailed survey, used by the experts, provides a detailed description of all performance criteria and includes a data collection sheet and a questionnaire tailor-made for interviews with representatives of the main stakeholder groups.

The results of the research conducted in the Asia-Pacific Region were presented last weekend in Tianjin, China and later this month on 26 September in Buenos Aires, Argentina a second workshop will discuss the results of the Latin American cities, aiming to create a platform to give recommendations to those cities on the selected key performance areas and to give general indications to all cities on recent challenges in urban tourism.

The 16 different city cases will be compiled in a publication free of charge on the UNWTO website which will serve as a guideline on how cities can improve their future implementation of tourism development.

Additional information:

More information about the survey and the partner cities

Technical Workshop in Tianjin, China

Technical Workshop in Buenos Aires, Argentina

Contacts:

UNWTO Media Officer Rut Gomez Sobrino

Tel: (+34) 91 567 81 60 / This email address is being protected from spambots. You need JavaScript enabled to view it.

UNWTO Communications & Publications Programme

Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218 / This email address is being protected from spambots. You need JavaScript enabled to view it.

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